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The ranking, which is now in its third year, ranks brands according to financial performance and is seen as a good indication of brand strength. To qualify, each brand must originate from Japan, be listed on the Tokyo Stock Exchange, have a good level of global recognition and derive at least 30 percent of its total sales from outside Japan.
According to Interbrand, Canon’s brand value is $11,442 million, a significant improvement of 9% on last year’s valuation. James Leipnik, Chief of Communication for Canon Europe, Middle East and Africa said: “Being ranked as one of the top three Japanese Global brands is the result of Canon’s dedication to becoming a top 100 global company. As highlighted for European audiences by the Canon EXPO in Paris late last year, the Canon brand and our commitment to innovation are stronger than ever and we welcome this ranking as recognition of Canon’s position on the global stage.” Brands are ranked by Interbrand according to brand value which is calculated by working out the percentage of revenues that can be attributed to the brand and then determining a brand risk profile on its expected earnings, based on market leadership, stability and global reach.
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